Keep your articles and images not only interesting and informative, but surprise your audience with some tasteful humor. Put an end to boredom and spread around the best of your brand with helpful social media posts. In turn, you will stir up the envy you want your competition to experience when they visit your social media pages. When you defeat boredom, you are prevented from falling prey to all sorts of other lesser vices, such as ineffectiveness and irrelevance. There is no greater sin in social media than boring your audience. Practice Kindness, Not Envy: Don’t Bore People And don’t forget to bring your sense of humor along. So grab your halos and get some divine inspiration to see how you can battle these social media evils. Breaking the bonds of the vices of greed, gluttony, envy, anger, pride, sloth, and lust means working the seven virtues as they apply to social media marketing. To overcome the vices that can bog down your brand, you can use the seven virtues of generosity, temperance, kindness, patience, humility, diligence, and chastity. It’s an allegory that describes defeating the seven sins through the opposite seven heavenly, or contrary, virtues. The concept of seven deadly sins and their contrasting virtues are centuries old, handed down to us from the middle ages from an epic poem, Psychomachia, or Battle of Souls, written by Prudentius. Like the temptations in our daily lives, social media marketing falls prey to the same vices. Unless you’ve hired a divine saint to sit before the keyboard, your brand is not immune to the seven deadly sins.